MO!: Live with Momentum, Motivation, and Moxie
by Shawn Doyle & Lauren
The purpose of MO! is to help people get and stay motivated
but with a very unique twist. See most people think that
motivation for them is out of reach. They have an average
job at an average company. This book is intended to give
people hope by shining the light on people who are in
average regular jobs but do amazing work and have fun doing
In the book we offer inspiring profiles of Service Advisors,
Hot Dog vendors, Airline Gate Agents, Seafood Market Owners,
Construction workers, Seamstresses, Fitness Trainers, and
Taxi drivers who all have the magic MO! qualities. They are
all normal people who work every day but their work isn’t
normal. At the end of each profile we provide a summation of
the 3-4 special qualities that they have and our suggestions
on how to incorporate it into the readers life and how they
can get more MO!
have known Lauren Anderson for most of my
She is an inspiring educator, with a "knack"
for identifying what makes
people, not only good, but extraordinary in
their professions. In this book
she combines all of her talents to not only
describe outstanding people and
their performances, but to also summarize
those traits in a simple fashion
that allows readers to look for
extraordinary people in their own lives."
Lynne Greene, Global President, Clinique,
Origins and Ojon
wisdom always dictates that an author should
stick to what they know.
When I heard that Lauren Anderson was
writing a book about "every day people
who do what they want do, whatever it is, in
an extraordinary way", I thought, how
perfect! Lauren is an extraordinary person,
who had great success in the corporate world
but decided to take the more daring road,
and start her own business.
She's been doing what she wants to do for
over 20 years...and always in an
extraordinary way. It's easy for Lauren to
identify the "MO" (motivation, mojo,
moxie, more, momentum, etc) in others,
because she herself is filled with it!
Lauren has spent her entire career training
and developing individuals and
teams of people, always with an eye to
bringing out the "MO" within each of
them. Her personal approach, keen attention
to what’s going on inside, and
nurturing process has made many every day
people perform in extraordinary ways."
Donald Loftus, U.S. Leader, P&G Prestige
experience in people development and the beauty
industry along with her passion for memorable
customer encounters makes her a brilliant
trainer and motivator. Her deep understanding of
how relationships are built between the seller
and the buyer influences all of her training and
development programs. “MO” reflects her insight
into human nature, people, and what makes them
special. A great read!"
Donald Hess, Director of Saks Fifth Avenue
Former President and CEO of Parisian.
is a must-read for any sales oriented
a book that teaches important concepts that
include, the main ingredients of success!
Important concepts like, integrity and
putting the customer first in a fun,
easy-to-read parable. I just finished
reading "MO". WOW! I'm now working to share
what I learned with my Financial Team so we
can stay motivated to succeed through these
difficult economic times. A book of
lessons and attitude that apply to all who
Rick Silverman, Senior Vice President
Wealth Advisor, Morgan Stanley Smith Barney
Lauren Anderson Associates
2455 E. Sunrise Blvd., Suite 811, Fort Lauderdale,